Case Strategy & Presentation

The behavioral, communication & brain sciences have much to contribute to the field of law and most importantly, YOUR CASES. The earliest involvement creates the greatest and more cost effective contributions. Dr. Illig works with you every step of the way, adding the different perspectives, skills, and innovations of these fields to your professional expertise.

Overall Case Strategy

Dr. David Illig of Litigation Psychology can help you discover, shape, develop, or change your overall case strategy. The most insightful attorneys find it very useful, worth while, and cost effective to include their litigation consultant in their cases. Often at the earliest stages of the case. They utilize the different perspectives of Dr. Illig throughout the process of litigation.  His perspective is usually the JURY perspectives. Jury Brains process some things consciously and in full awareness. Other things are processed outside of consciousness. Dealing with brains requires attention to both conscious and subconscious processes. Dr. Illig does this.          

Clarifying, Selecting and Conveying Case Themes

Juror Brains respond to the Themes they determine are part of our case. We need to control what Themes the Jurors connect/associate with our case. Your task: Determine what are the themes that BOTH capture the essence of your case and that can also be conveyed to the jury and accepted by them.  Some themes can be processed by Juror Brains and some others can not. What themes are intended by an attorney are often not the themes being utilized by the juror brains. Litigation Psychology’s Dr. Illig can help determine which themes you should work with and how to get them to the jury. 

Clarifying and Communicating Your Case Story

Trial and Litigation is about story telling. It’s getting your story to the jury in a way that is believable to them. Trial is also about showing that the opposition story is only a part of the story, not the whole story.

 WHAT IS OUR TRUTH? What is our True Story? How do we GET IT ACROSS TO THE JURORS so that they understand it and believe it? Can we convey that we are trustworthy and will  the jury feel and believe we are telling the TRUTH?

Opening and Closing Statements

                              Opening and Closing Statements are critical communications to the jury that will strongly impact your case.  

  • Juries are not made up of attorneys
  • Juries are not made up of people who have lived with the case for months or years like you and your clients. 

Openings and Closings need to be fine tuned to the possible jurors and their Brains.

Dr. Illig can significantly improve opening and closing statements you have already developed. He can also help you develop openings and closings from scratch. This includes both the content of your presentation as well as your delivery. He strongly recommends that attorneys present their opening and closing statements to him for feedback.

Do at least one dry run of your opening statement and your closing statement. Video record it. Have Dr. Illig observe these presentations live and give you suggestions for improvement. Watch the video. Integrate the suggestions. Do another dry run. Quarterbacks in football can tell you this is common sense. Jurors would also recommend it.